Avril Wray
A virtual assistant helping pet businesses thrive, with nothing but expert virtual support
MY STORY
Guided by Heart, Backed by Experience
I’m taking my passion for pet care from local shelves to virtual spaces
Hi, I’m Avril. I’ve been a pet professional since 2017, but my journey didn’t start behind a computer—it started behind the counter of a specialty pet food store. Working in retail management with a focus on pet wellness gave me a front-row seat to what really matters: helping pet parents feel heard, supported, and empowered to care for their animals. Whether it was nutrition advice or just a compassionate ear, I found purpose in being part of that connection.
Now that I’ve moved from Canada to the U.S., I’m continuing that mission—just from a slightly different angle. My goal is to support the folks working in the pet industry by helping them build businesses that feel more organized, more manageable, and more aligned with the love and care they give every day.
A virtual assistant (VA) is like having a second set of hands (and a second brain) for your business, minus the overhead or full-time hire. I can do the social media managing; like creating content and posting so you keep your engagement up! Or even tasks like managing your emails & scheduling, responding to customer service inquiries, SEO optimization, CRM assistance. There’s much more, but essentially, a VA helps you with the heavy lifting of the things you might not have time for, or even want to know how to do! And I’m more than happy to take those tasks off your plate and make your business shine.
What is a virtual assistant?
Wait…but what is a virtual assistant?
A virtual assistant (VA) is like having a second set of hands (and a second brain) for your business, minus the overhead or full-time hire. I can do the social media managing; like creating content and posting so you keep your engagement up! Or even tasks like managing your emails & scheduling, responding to customer service inquiries, SEO optimization, CRM assistance. There’s much more, but essentially, a VA helps you with the heavy lifting of the things you might not have time for, or even want to know how to do! And I’m more than happy to take those tasks off your plate and make your business shine.
My Go-To Services for Pet Professionals
From admin tasks and tech help to creative content and social media strategy, my services are tailored to fit the way you work. No cookie-cutter packages here, just thoughtful, dependable support built around your pet biz goals. Take a look at what I offer and let’s find the right fit together.
Core Creative Services
These are included with every package, just at different amount for each package
Communication is important, and that’s why I like to have a 25 minute meetup (by phone, zoom/teams, email or message; your choice) at the beginning of the month and a 15 minute check in about halfway through to discuss any changes, edits, revisions or concerns.
Of course, I treat all my clients like VIP and will respond to messages and emails within 24 hours.
Making sure your content get’s seen is important, and you may not have the time to post daily. So, let me take your existing posts and organize them into a timed calendar so you don’t need to wonder if something got posted. I use things like Meta Suite or other tools like Buffer or HubSpot.
The Quick Fetch – 10 posts per month
The Companion – 20 posts per month
The Pack Leader – 30 posts per month
Using either Canva and my own ingenuity (but your brand voice), or your provided graphics/content for creation I can make Instagram + Facebook graphic posts that tell your brands story in a meaningful way.
The Quick Fetch – Creation for 4 posts/month
The Companion – Creation for 8 posts/month
The Pack Leader – Creation for 12 posts/month
I know that including catchy descriptions that don’t make you sound like a robot is important, so let me do the lifting for you. Using light research and industry specific knowledge I can write some basic captions for the graphics we post to make sure your message is getting across more clearly than the freshly cleaned aquarium.
The Quick Fetch: Captions for 4 posts/month
The Companion: Captions for 8 posts/month
The Pack Leader: Captions for 12 posts/month
Using either Canva and my own ingenuity (but your brand voice), or your provided graphics/content for creation I can make Instagram + Facebook graphic posts that tell your brands story in a meaningful way.
The Quick Fetch – 4 posts/month
The Companion – 8 posts/month
The Pack Leader – 12 posts/month
Core Administrative Services
Whether you’re a solo groomer, a bustling pet bakery, or managing multiple service bookings, these admin services are designed to save you time, reduce stress, and help your biz run like a well-trained pup.
Communication is important, and that’s why I like to have a 25 minute meetup (by phone, zoom/teams, email or message; your choice) at the beginning of the month and a 15 minute check in about halfway through to discuss any changes, edits, revisions or concerns.
Of course, I treat all my clients like VIP and will respond to messages and emails within 24 hours.
No more missed messages or cluttered inboxes. I’ll organize, reply to basic inquiries, and sort emails by priority, so you can get back to the heart of your business without digging through digital piles.
The Quick Fetch: Light inbox sorting and basic calendar notes (up to 5 hrs/month)
The Companion: Full inbox & calendar coordination with priority tagging and responses (up to 10 hrs/month)
The Pack Leader: Full inbox & calendar management with high-priority flagging, follow-ups, and client response coordination (up to 15 hrs/month)
Timely, professional replies that reflect your voice and values. I’ll handle up to a set number of responses per month—making your clients feel seen and supported.
The Quick Fetch – 20 replies per month
The Companion – 50 replies per month
The Pack Leader – 150 replies per month
I’ll help you track client info, appointment notes, and follow-ups in your preferred system, so nothing (and no one) slips through the cracks.
The Quick Fetch: Basic note entry and light tagging (up to 5 hrs/month)
The Companion: Workflow setup and monthly follow-up support (up to 10 hrs/month)
The Pack Leader: Advanced follow-ups, tagging, and automation suggestions (up to 15 hrs/month)
Bonus Creative Services
These is the additional service pool where you get to mix and match! I want to make sure you get the freedom of choice for the tasks, so you’re not locked into things you don’t need.
Let’s face it, trying to come up with a catchy description for your posts is hard. Especially if you’re using things like AI to assist with writing. You don’t want to sound like every other bot out there, you want YOUR voice to sing through the masses. Let me help bring it to life and ensure your unique voice is heard.
The Quick Fetch: Captions for 4 posts/month
The Companion: Captions for 8 posts/month
The Pack Leader: Captions for 12 posts/month
You’ve got amazing ideas and write at 95WPM, but don’t have time to double check every spelling error and don’t have time to make sure each section flows cohesively. So why not make sure you’re readers are getting the message you’re trying to convey?
The Quick Fetch: 1 blog/month (light polish or basic layout)
The Companion: Up to 2 blogs/month
The Pack Leader: Up to 4 blogs/month (longer or more strategic)
If you’re not sure where to start with social media, or just want to revamp due to low engagement, I can help create a plan, lay it out visually and make sure that
I can help revisit your brand and ensure that it’s exactly what you want. From color palatte, to logos and fonts, you need to make sure your brand barks YOU, and get’s you in front of your competition.
The Quick Fetch: 1-time visual content review (upon request)
The Companion: Monthly brand consistency check + suggestions
The Pack Leader: Full strategy touch-ups + visual updates across channels
You’re busy helping your fur-clients (or scaly ones) and don’t have the time to sit in front of your computer monitoring your social inboxes, email inquiries or direct message questions. So why not offload that to someone who can respond in your brand voice to ensure timely responses to those existing and potential clients? After all, customer service can make or break your business, and you need someone who’s got the cool, calm and collected level head during EVERY interaction. The good and the bad.
The Quick Fetch: Light replies up to 15 interactions/month
The Companion: Moderate replies up to 30 interactions/month
The Pack Leader: Daily interaction and proactive community engagement (within reasonable scope)
Let me do the heavy lifting of researching your competition, your target audience and those in your area so your leash is long enough to reach those ideal clients.
The Quick Fetch: 1 hour of research/month
The Companion: 2–3 hours/month
The Pack Leader: Full audience deep dive and monthly trend tracking up to 10 hours/month
Using light SEO strategies and smart placement, I can make sure that your posts are optimized and can be found in the top search results.
The Quick Fetch: Up to 1 hour/month (basic engagement and reach overview)
The Companion: Up to 2 hours/month (platform-specific insights + content recommendations)
The Pack Leader: Up to 4 hours/month (deep-dive tracking, customized reports, trend forecasting)
Your ideas are valuable, and you want to market them, present them, or share them right. I can help create informative content; like “How to Brush Your Poodle” or “Best Supplements For Cancer Support”, or maybe it’s something like a training guide for employees on best sales tactics. Possibly even “Surviving your first year as a Vet Tech”.
From webinars, workshops, trainings or slide decks. Whatever it may be, I got you.
The Quick Fetch: 1 short educational post or 1-page PDF/month
The Companion: Up to 2 pages or 1 mini presentation/month
The Pack Leader: Up to 4 pages or a full branded presentation/month (designed and written)
Bonus Administrative Services
These is the additional service pool where you get to mix and match! I want to make sure you get the freedom of choice for the tasks, so you’re not locked into things you don’t need.
You’ve got amazing ideas and write at 95WPM, but don’t have time to double check every spelling error and don’t have time to make sure each section flows cohesively. So why not make sure you’re readers are getting the message you’re trying to convey?
The Quick Fetch: 1 newsletter/month
The Companion: Up to 2 newsletters/month
The Pack Leader: Up to 4 newsletters/month
I’ll tidy up your subscriber list—removing duplicates, organizing segments, and making sure your audience is primed for targeted content and offers.
Get your digital kennel in order. I’ll structure your Google Drive folders, docs, and calendars—or create Trello boards to help you manage tasks, projects, or client timelines.
Got a different software in mind for business setup? Make an inquiry and see if it’s in my toolbelt!
The Quick Fetch: Basic setup of 1 workspace or board
The Companion: Light customization and organization of 1–2 systems
The Pack Leader: Advanced setup or overhaul of up to 2 tools with integration suggestions
Whether you need to announce a new service or build a seasonal promo page, I’ll make sure your WordPress or Shopify site stays fresh, accurate, and inviting.
The Quick Fetch: Up to 2 minor edits/month (text/images)
The Companion: Up to 5 updates/month + minor layout tweaks
The Pack Leader: Up to 10 updates/month including landing page creation and optimization
Keep your site healthy with regular plugin checks, theme updates, and minor bug fixes—without the headache of doing it yourself.
The Quick Fetch: 1-time check & update (upon request)
The Companion: Monthly plugin updates + basic troubleshooting
The Pack Leader: Full site care including plugins, themes, and reaching out to platform support
I’ll sneak in the right search terms like a hound on a scent trail—making sure your content has a better chance of getting found by pet parents in need.
The Quick Fetch: 1 page/month
The Companion: Up to 3 pages/month
The Pack Leader: Up to 10 pages/month including light keyword research
Never forget another domain renewal, Zoom plan, or email service payment. I’ll track your tools and send nudges before anything lapses.
The Quick Fetch: Light reminders (includes up to 3 platforms)
The Companion: Monthly review (including up to 5 platforms) & alerts
The Pack Leader: Full monitoring & renewal logging in systems
Say goodbye to cluttered folders. I’ll organize your files, photos, and brand assets so everything is labeled, stored smartly, and easy to fetch when needed.
The Quick Fetch: 1 folder/system (up to 5 hrs/month)
The Companion: 2–3 folders/systems organized
The Pack Leader: Full system review + setup for better flow and team sharing
Purrfect Packages
Choose from our range of flexible pricing options that cater to your specific needs.
$300
The Quick fetch
Perfect for the busy professional.
$540/mo
The companion
Reliable, hands-on assistance.
$750/mo
the pack leader
Strategic, high-touch assistance, curated for you
$40/hr
fetch & focus
Flexible assistance for everyday business tasks. Choose 1
Ready To Take The Pressure Off?
Let’s make your business flow again, with support that’s tailored to your pace and purpose.